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Why Your Tech Startup Won’t Change the World

Systems change needs to start with culture change

Alina Siegfried
9 min readSep 17, 2020

There’s a scene in the HBO show Silicon Valley that parodies a large-scale tech conference. As each guy (and it’s always a guy) takes to the stage to present their latest tech solution, they all weave into their speech how they are “making the world a better place” through a variety of obscure high-tech products and software services. As with any half-decent parody, the meme is firmly grounded in reality, with the frame of changing the world being hugely popular in the real Silicon Valley and beyond. Leaving aside the irony that many Silicon Valley tech companies are doing little beyond finding ways to make life marginally more streamlined or entertaining for a privileged few, the pursuit of purpose within business is gaining significant traction.

The rise of social enterprise and impact entrepreneurship presents those who want to create change with the opportunity to embed social or environmental change at the very core of their company. In the UK alone, social enterprise contributed£60 billion to the economy in 2019 representing a little over 2% of GDP. Within large companies, Corporate Social Responsibility (CSR) provides an avenue for companies to engage in fair…

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Alina Siegfried
Alina Siegfried

Written by Alina Siegfried

Storytelling | Narrative | Systems Change | Circular Economy | Spoken Word | Author of “A Future Untold” on story & narrative for change | www.afutureuntold.com

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