The Blessing and Curse of the 11th Hour Spanner

Photo by Matt Artz on Unsplash

I was warned. Be crystal clear on your audience. I was absolutely, duly warned. In fact, I even warned myself. Show, don’t tell. Human hearts and minds are convinced by story, not heavy rational arguments laced with statistics, facts, and figures. Those things are important for policy design, but what makes individuals act is a compelling story.